No New iPad HD, Apple TV and iOS 5.1 Story. No, Nothing of Apple Today. This Is About Timing and Relevancy.

To boost the technology side here, I should really write about something related to Apple today. Anything about the iPad HD launch, about the new Apple TV with improved definition and user interface or about the iOS 5.1., which for some reason seems to be the topic on everyones tongue in Twitter (should I upgrade to see what the fuzz is all about?).

Actually, it seems at least two Apple topics are trending at the same time – the ‘iOS 5.1’ and the ‘New iPad’. It is amazing to see the pull the Apple brand has. This together with the launch and tons of news articles published to to high traffic news sites gives an amazing opportunity to any content marketer in any form related to the Apple, technology or to the creative ones that can put a relevant spin and suck people in as the buzz is highest. And to be more exact, it really gives an amazing opportunity to any and all content marketers. But only, if you can find a relevant way the buzz topic of today fits your existing framework and site / brand image.

3 Reasons Why Viral Marketing is Popular

The holy grail of marketing is the viral effect. A piece of content that is so brilliant that it engages the audience to such a degree, that that it spreads like a virus through the ranks of people all over the world. Or when speaking about marketing, the target market, which in most cases actually isn’t the whole world.

Foreword for Viral Marketing

Could you believe that we’re not the first ones to discuss viral marketing? Not even the first ones to discuss it in depth? There are currently 327.000 web pages that correspond to the Google search query of “what is viral marketing”.  It is in Wikipedia, and I bet someone even took the time to write about it to a real word hard copy encyclopedia. The trusty old Amazon even has 2.755 books both of the e- and m-variety and of the still standard range*, that say something about it. I didn’t bother to look at what Bing says (who on earth would?).

So why should we add the web page hit total to 327.001 with the “what is viral marketing”? Because viral marketing is exciting. Because, if successful, it is the most potent form of marketing in existence. It just, honest enough, deserves a proper run through.

What is Viral Marketing?

As we mentioned in the Foreword for Viral Marketing, there are currently 327.000 web pages that correspond to the Google search query of “what is viral marketing” (or probably even more as you read this).  The definition for viral marketing can be read in Wikipedia and from tons of other sources. We are not going to try to redefine it, but instead use a simple well-formed definition, that nails it.

Viral Marketing for Dummies

Welcome to the 10 part viral marketing encyclopedia: Viral Marketing for Dummies – the complete resource for viral marketing for dummies like you and me.